It's obvious as our economy struggles that there are a lot of folks who have
figured out how to open a cupcake shop. You see them on main street in bigger
cities and operating from homes in small towns. It's a growing business and many
have found their profitable niche in this exciting opportunity. However, if you are
thinking of trying your hand at the cupcake industry there are five L's you should
consider.
figured out how to open a cupcake shop. You see them on main street in bigger
cities and operating from homes in small towns. It's a growing business and many
have found their profitable niche in this exciting opportunity. However, if you are
thinking of trying your hand at the cupcake industry there are five L's you should
consider.
Love
Do you love to eat cupcakes? More importantly, do you love to make cupcakes?
There are a lot of folks who don't have a passion for baking and if you don't have
the love it might just be a whole lot of work for you to open a cupcake store. It
helps if you have a natural aptitude for baking and even better if you have a bit of
a reputation as being a great baker. Do you have the love? Great, let's move on.
Location
Do you have any idea where you might operate your cupcake shop? Are there
empty storefronts in your downtown district? Are there empty strip malls near
you? Perhaps you've thought of making your cupcake business a home business
venture, that is actually a great idea and carries the least risk and less start up
costs. There are many location ideas to consider and you can arrive at a decision
as you accumulate more information and research.
Legal
Any business has to figure out how they will be doing business and what their will
be their business name, also known as a DBA. Will you operate as a sole proprietor
or a corporation? What about permits and licensing? Most cities and states have
special permits for food production and food safety. Don't let these issues scare
you off from an attempt at your own business. I'll mention later where you can get
some access to the answers to these questions.
Layout
By layout I mean a plan and in the business world it is called a business plan. It is
simply a written document where you talk about start up costs, marketing ideas,
goals and financing. Again, there are a lot of free resources to help you understand
what a business plan is and how to put one together. Often a banker will ask for a
business plan if you are applying for business financing. But don't stress over this
issue it's really not that daunting. You can do it!
Let It Be Known
How do you let it be known that you have a business and you're ready to make
and sell cupcakes? It's called marketing. In this modern age of the internet you
have a lot of options. You could place classified ads, you could purchase a
sponsored ad that could cost just pennies a click. You could place an inexpensive
ad in you local paper. You could produce an inexpensive flyer and deliver it door
to door. The ideas are limitless and of course you want to consider the issue of
signage. Again, there is a ton of information to assist your marketing needs.
The Five L's On How To Open A Cupcake Shop!
Reviewed by Ethan
Published :
Rating : 4.5
Published :
Rating : 4.5
